International Keynote Speaker Tours
is increasingly been seen as central for business,
research and government. Significant advances in economics
in the last two decades have highlighted that creativity
and innovation are very important to achieving lasting
economic growth. "New Growth theory" is now showing
that new designs, new ideas and innovations are very
important to achieving lasting economic growth.
Commonwealth Government of Australia in1997 recognized
this and wrote, "Innovation is a central driver
of economic growth and social development. The evidence
for this relationship is compelling and now widely
recognised: innovation is a major determinant of the
success of firms and of economies. The development
and commercialisation of new products, processes and
services are key drivers of economic growth. Innovation
depends on research and ready access and receptiveness
to new technology and ideas. It propels productivity,
spawns new industries and transforms existing industries.
Economies which can effectively foster and commercialise
innovations will grow faster and will generate more
jobs and higher living standards."
and firms are increasingly aware of the importance
of being ahead of the next so called 'wave' of innovation.
Many nations and firms have missed these multi-billion
dollar opportunities in the past because they imagined
the future to be the same as the present. Australia
was the third country in the world, after the US and
the UK, to develop an electronically programmable
computer (CSIRAC, in 1949). CSIRAC's co-inventor,
Dr Trevor Pearcey, went on to build a highly advanced
transistorised computer, CIRRUS, at the University
of Adelaide, in 1963. Both projects lapsed from lack
of private and government support, and Australia lost
a clear opportunity to join the world leaders in the
ICT wave of innovation.
is increasing awareness that Australia can not afford
to miss the next waves of innovation. Many people
are asking what exactly will be the next wave? In
order for a wave of innovation to occur there needs
to be a significant array of relatively new and emerging
technologies and a recognized genuine need in the
market that is leading to a market expansion. Numerous
experts now recognized that there is now a critical
mass of enabling eco-innovations making integrated
approaches to sustainable development economically
viable. This plus increased regulation through for
instance the ratification of the Kyoto Protocol and
the EU Emissions Trading Scheme suggests that the
next wave of innovation will be in sustainable development.
As reported in Small is Profitable, 42 voted
as one of the three best books by the Economist magazine
for 2002, 'These developments form not simply
a list of separate items, but a web of developments
that all reinforce each other. Their effect is thus
both individually important and collectively profound.'
Mass of Innovations meeting real market needs creates
new Waves of Innovation
the last wave of innovation, ICT, was driven by market
needs such as reducing transaction costs, we believe
that there is significant evidence that the next waves
of innovation will be driven by the twin needs to
simultaneously improve productivity whilst lightening
our environmental load on the planet. We now possess
both the technological innovations and design know-how
to tackle many environmental problems cost effectively
and in some areas very profitably.
this involves everything from green buildings, hybrid
cars, wind power, resource processing, transport systems,
wide array of recycling and other enabling technologies.
(See Figure 1) However this is just the start, still
more innovations are emerging from the fields of materials
science, green chemistry, green nanotechnology and
from simply having the wisdom to learn from nature.
One of the best books on this is by Janine Benyus
called Biomimicry. Her book asks how does nature do
business? How does nature work?
manufactures an amazing array of products and yet
it does it very differently than our present industrial
system. Nature manufactures with low energy flows,
near body conditions, no persistent toxics. Everything
that is an output of a process is food for some other
process. The loops are closed. Researchers and business
people can learn from nature to create better products.
Nature has evolved over billions of years. Hence there
is much we can learn from the way nature designs things.
Waves of Innovation of the First Industrial Revolution
does this matter to your firm or your government?
The ICT revolution has largely added to the productivity
of traditional sectors. It has not been a wave of
innovation that was 'creatively destructive' of traditional
businesses and industries. The ICT revolution has
largely added to the productivity of traditional sectors.
But the scale of change needed to genuinely achieve
sustainable development this century will see 'Creative
Destruction' in traditional sectors in how they deliver
services. We will always need for instance energy
but how that is delivered will change significantly.
Hence firms and nations that miss these next waves
of innovation to achieve sustainable development risk
losing significant long term market share and eventually
being completely replaced.
their 2004 survey of numerous industries Innovest
found that companies who are environmental leaders
financially have outperformed the environmental laggards
in their industry sector. No nation therefore can
afford to ignore sustainable development in their
Innovation and R&D&D programs.
TNEP is seeking to organize tours of eminent thinkers
and innovators in this area to assist any nation learn
out to best embed sustainable development in their
National System of Innovation.